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SIMAC CEO Shares Spotlight with Dragon’s Den Investor Brett Wilson

SIMAC CEO Gloria Rajkumar joined Dragon’s Den Investor Brett Wilson...

The full capacity crowd may have come to see the “Dragon with a Heart” but many of the budding entrepreneurs who attended the November 9th Direct Engagement Show telecast on what makes a successful entrepreneur were equally impressed with the advice offered by SIMAC CEO & President Gloria Rajkumar.

“I left the event feeling enlightened and also quite inspired,” noted one audience member in a follow-up email to Ms Rajkumar. “I really appreciated your honesty and the points that you made about knowing your market, being focused and not being afraid to take the risk.”

The panel discussion, organized by the Direct Engagement Show and hosted by the Toronto Board of Trade featured the highly popular Brett Wilson of The Dragon’s Den, Ms Rajkumar, and Mike Michell, National Director of Small Business for RBC Financial. Invited media delegates, audience members and telecast viewers were given an opportunity to seek the advice of the panel on what it takes to be a successful entrepreneur.

The panelists addressed a number of topics including the most telling character flaw in an entrepreneur that would prevent success or scare off potential investors.

“I’m always watching for someone who thinks they know everything,” Mr. Wilson said, referring to the need for fluidity in a business plan. “If you know everything, then you know nothing. I love the answer ‘I don’t know, but let me find out.”

For Ms. Rajkumar the biggest character flaw for an entrepreneur would be lack of discipline. “You have to really zero in and focus on the market that you’re comfortable with and stay true to what you believe. You have to differentiate yourself from your competitors.”

Mr. Michell also noted focus as a key ingredient for success. “When an entrepreneur starts to spew out 20 different things they want to accomplish in year one that’s a bit of a concern.”

At the conclusion of the hour-long telecast, panel members mingled with the audience to personally answer questions and offer advice.

“I was inspired by the number of young people who are driven to start their own business and it was extremely gratifying to be able to share my experiences and advice with them,” said Ms Rajkumar after the event.

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